For many businesses, Easter is only second to Christmas as the most profitable time of year. Even if you’re not Cadbury’s or a florist, being prepared for Easter can see your profits soar. As an upbeat and cheerful holiday, the overall mood is all about indulgence and relaxation. So now is the time to prepare yourself and your business to get the most out of the holidays!
Are you prepared for… the social media hype?
When asked how they are spending their 4-day weekend most people will tell you they are catching up with friends and family. The whole family spending time together, laughing and playing board games… what a beautiful vision. However, as soon as the last of the plates have been cleared from the dining table, teens and parents alike collapse on the sofa and begin to scroll through Facebook and Twitter.
You can use this to your advantage. Put a little extra effort into your social media marketing and, as a result, reap the rewards. Use designs and colours to show that you are in the Easter spirit. Put something Easter related on your website. Make sure that you aren’t left out of the Easter convo and get your business noticed!
Are you prepared for… drawing in the crowds?
Leading on from the fact that everyone spends more time on their phones over Easter, you can use it as a great opportunity to draw in more custom by hosting a competition or limited time offer for your business. No matter if it’s “For this weekend only, 20% off our fantastic product!” or if it’s “Like our post to win a luxurious weekend break for 2!” By grabbing their attention, you make people interact with your business and will increase the traffic to your social media and your website. With any luck, those who use your offer or win the prize will realise just how great your business is and will continue to use you as a service provider.
Are you prepared for… being away from your desk?
Easter is a great time to focus on getting the most out of your business. However, if like your clients, you dream of spending your long, (hopefully) sunny weekend with friends and family, eating lamb and hunting for chocolate eggs, we can help you. Tell us what you want to see on your social media and we will schedule it for you. Office Wings can monitor likes and comments on your posts as well as continue to manage your emails so that you don’t have to! We can even do a run to the shops to pick up all the Easter eggs!