Social media seems to be a way of life now, if you aren’t on it you won’t stop hearing about what is going on within it. It isn’t just about sharing photos from your most recent holiday or what Kim Kardashian’s latest baby is called. It can be used in so many beneficial ways to support business and growth.
Alongside the amazing ways you can keep in touch with people on the other side of the planet, which also means you can contact business professionals in Australia when you live here in the UK. Business has never been easier online, with so much more potential than ever before, this is why you need to get your business online!
Facebook has over 1 billion users, which means you will be exposing your business to multiple potential customers in one place. This will lower your marketing expenses as a lot of what Facebook has to offer is a free with optional payable features.
On Facebook you can join groups. Within these groups will be people of interest to your business. This will send more traffic to your website, as you can post things like blog posts onto there.
Instagram is a great platform for sharing visual content, as you know an image can show 1000 words. Once visuals have been shared, your followers can comment and engage with your posts helping to gain a more personal connection.
Instagram also offers many other features including live videos, stories and highlights. These can help to give a more real-life image of your brand; your followers can see what you get up to on a day-to-day basis.
Twitters allows you to create 280-character posts. This means that you are keeping your posts short and straight to the point. It is a great way of engaging and creating conversation with your audience, whilst keeping up to date with the latest news around the world. The use of hashtags is huge on this platform and will help potential customers find your brand.
Snapchat is predominantly for a younger audience. So if your business targets the younger demographic then getting on board with Snapchat would be a great idea! It is a great communication tool.
LinkedIn is a great place to meet professionals and other businesses. People will have LinkedIn to find a new job, expand their business and share information with other businesses. It essentially lets people advertise their digital CV within the platform.
Getting on the trend of social media can be time consuming and confusing, if you want some more personalised guidance of which social media platforms are correct for you then give us a call at 01234 589263 or message us through our website.